Orion India, the South Korean snack giant, has enlisted actor Palak Tiwari as the brand ambassador for its savory product line, Turtle Chips, in India. The partnership showcases Palak in a dynamic commercial, where she transforms into a devil after savoring the Spicy Devil flavor of Turtle Chips. This imaginative depiction not only captures the intense taste experience of the variant but also resonates with Palak’s bold and playful persona, making her an ideal fit for the brand.
Saurabh Saith, CEO of Orion India, expressed excitement about this collaboration, citing the strategic move to enhance awareness among the dynamic Indian youth. With Palak embodying the essence of Turtle Chips, especially the Spicy Devil flavor, the brand aims to elevate visibility and engage with the target audience, primarily in Gen A, Gen Z, and to some extent, Millennials. Palak Tiwari also shared her enthusiasm, highlighting the joy and energy infused into the commercial, effectively conveying the brand’s cheerful and quirky attributes.
