U.S. technology firm Apple has become the first brand to surpass $1 trillion in brand value, a 15% increase from last year, according to Kantar’s BrandZ global ranking released on Wednesday. The iPhone maker retained its position as the world’s most valuable brand for the third consecutive year in 2024. Alphabet’s Google ranked second with a brand value of $753 billion, followed by Microsoft at $713 billion.
18-year-old Indian GM Gukesh Dommaraju is the world champion after the defending title holder GM Ding Liren (32) from China
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